Conduct market
research to identify customer trends, competitor offerings and demographic
data. Liaise with creative teams to come up with branding ideas, graphic
designs, promotional materials and advertising copies. Discover effective
marketing and promotional channels, including media platforms to be used to
relay product messages to customers. Investigate the performance of a company’s
marketing campaigns and strategies through evaluating key performance metrics. Create
innovative marketing campaigns depending on robust data and present the
recommendations to management.
Establish and
maintain relationships with new and existing clients through networking and
prospecting. Create goals and objectives in order to approach customers through
appropriate marketing channels. Help in outbound and inbound marketing
activities by displaying expertise in certain areas such as events planning,
advertising, optimization and content development.
Responsibilities
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Participating in
various marketing activities by proposing content development and preparing
advertising plans.
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Planning marketing
for important events and occasions.
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Communicating with
advertising agencies to execute promotional campaigns.
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Planning and
executing advertising campaigns by identifying appropriate marketing channels.
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Participating in
marketing data analysis (campaign results, conversion rates, website traffic)
and others to assist in
Qualifications
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Bachelor's degree.
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One to two years of
experience in marketing in medical clinics.
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Good knowledge of
Office programs and Adobe Creative design programs.
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Ability to work with
Customer Relationship Management (CRM) programs.
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software and web analysis tools.
Nice To Have
- Excellent analytical skills
- Good communication and interpersonal skills
- Attention to detail for precise analysis of data
- Critical thinking and problem-solving skills